A book club started by a group of friends looking for a sense of community and fun. The logo was inspired by the Reading Rainbows logo, a PBS 80s TV show that taught kids how to read.
The purpose of this project is to make a visually cheeky title and mascot in order to create encouragement and excitement around the book club. The visual assets will be applied to merchandise that will encourage reading and participation in the monthly club meetings. The visual assets include: word mark, mascot, secondary mark, color palette, and pattern.
